In today’s world, everyone seems to be glued to his or her mobile phone. Roughly, 125 million people own smartphones in the United States. About 62% of people will use their smartphone to make a purchase of some sort. If you are a small business owner, having a mobile friendly website can push you from a successful local merchant to an ecommerce superstar.
But why should you follow what every other business is doing?
By adapting to a mobile friendly website, you will receive more opportunities to make a sale. In 2015, Google changed their algorithms to push website rankings in favor of those who had mobile friendly sites. So if your competition is mobile friendly and you are not, they will most likely be the first sites to appear at the top of Google’s search engine.
Adapting to a mobile friendly website gives your business credibility and shows professionalism to customers. Anyone who views your site via his or her mobile phone will experience navigation at its full potential. This will help your customers have a more enjoyable experience and the likelihood of revisiting more often.
When your customers have a pleasant time on your site, it is more likely to gain that customer than not. As a business owner, you will be able to target the behavior of your customers purchasing habits, potentially increasing your customer base with new customers who may have never noticed you without a mobile friendly website.
When going live with your business online, whether it is to sell merchandise or for awareness, it is critical to have a mobile friendly website. Your customers are online, and you should be too.