Capabilities Videos and Your Company…

What is a capabilities video? A capabilities video is a 3 – 5 minute video that shows off your company’s capabilities to potential customers or clients.

What type of business could benefit from a capabilities video? Just about every business could benefit in some way from a capabilities video, but the ones that tend to benefit the most are those that do business to business (B2B) sales and/or service. These could include engineering firms, architecture firms, manufacturing companies, staffing agencies, pharmaceutical companies, accounting firms, and commercial construction companies.

What are the benefits of having a capabilities video? Because most capabilites videos are 3 – 5 minutes in length, they are short and to the point. A good capabilities video will leave potential customers or clients well informed about everything that you do. Most businesses have sales people. Some sales people are very good at communicating your company’s message and others are so-so. A capabilities video carries the same message every time. It can be used as a DVD that can be mailed to potential clients or customers. It can be shown to potential clients or customers in a meeting. It can be emailed to potential clients or customers. Lastly, and possibly most importantly, it can be placed on your companies Web site and social media platforms.

How can I get a capabilities video? You can get a capabilities video by contacting a representative at 1st Team by email or phone 1(800) 799-2040.

Here is a sample of a capabilities video that 1st Team produced for JWF Industries and JWF Defense: