People often think of advertising agencies as managing large, expensive ad campaigns for big companies or brands. In reality, most advertising agencies make their money by running small ad campaigns and placing advertising in local or online media. Advertising agencies can benefit any size business, but you need to have a goal for your marketing and advertising efforts that is clearly communicated to your agency. Here are some of the benefits of hiring an advertising agency.
You can spend more time on running your business or on more important parts of your life, like family.
Do you file your own taxes? Do you manage your own retirement plan? Do you change the oil in your car? You could do all three of these things on your own. Do you? If you do, why do you do it? Does it save you money? How much? How much time does it take you? How do these tasks make you feel? Happy? Frustrated? Most people would use a professional for each of these three tasks, and its not necessarily because they couldn’t do the work on their own. They simply trust someone else to get the job done right. Hiring an advertising agency to manage your marketing and advertising efforts, whether in whole or in part, can allow you to focus on the aspects of your business that you know best. In addition to making sure the job is done correctly, hiring a professional can also save you time. Time is the one thing in life that you can never get back.
You get to leverage their experience.
Most advertising agencies have worked with hundreds of clients. They have a great deal of insight into not only what works, but also what doesn’t. This saves you from guessing or taking chances, which can cost you time and money in the form of both dollars wasted and opportunities lost.
You can save money.
A true “advertising agency” can save you money on ad placement. Your actual advertising costs can be less than if you purchased direct. Advertising agencies can also save you money by consolidating all of your efforts into one place. So instead of paying several different vendors for marketing and advertising services, you can rely on one firm to handle everything. This centralizes your efforts and gets everything working in the same direction.
You can develop a better brand.
Your brand is your image. It is what people see when they look at your business. If your ads look cheap, your company or product looks cheap and inferior. Would you order a new car loaded with leather trimmed bucket seats and all the latest gadgets like a nine-inch heads up display, navigation system, lane departure warning, brake assist, back up camera, full length sun roof and then have a high school kid paint it? Absolutely not. If you’re serious about your marketing and advertising efforts and you’re spending money to promote your business, then you want to make sure that the image you portray to potential customers is professional. A great brand image will produce better results.
If somebody told you that you could have more time to focus on the important things in your business and life, run marketing and advertising campaigns that have greater chance of success than failure, save money, and make your company look more professional, would you hire and advertising agency?
So… what are you waiting for?
1st Team Advertising is a privately-owned full-service advertising agency specializing in online marketing and advertising. 1st Team Advertising has been servicing customers throughout the United States since 2007. 1st Team provides Advertising Management, Online Advertising, Social Media Marketing, Email Marketing, Search Engine Optimization, Website Design, Graphic Design, and Video Production services to businesses. For more information, contact 1st Team Advertising at 1(800) 799-2040.
