1st Team Designs New Logo for GP Strategies Corporation (NYSE:GPX)

May 1, 2012 - No Comments

JOHNSTOWN,PA – GP Strategies Corporation (NYSE:GPX) selected 1st Team Advertising to design a new logo for the company’s rebranding efforts. The project began in mid-March and was rolled out on April 1st.

 GP_logo

“We were the insignia logo for so many years. Since 1966 there was some version of the GP insignia logo and we knew that we didn’t want to retain that image,” said Jamie Coffey, director of marketing at GP Strategies. “We were fortunate to find and work with 1st Team to meet an agressive deadline. The team took our feedback very well, efficiently implemented it, and because of that the process actually turned a result within a month and a half, and we were live with our final artwork imagery and executing against our plan,” added Coffey.

GP Strategies Corporation is a global performance improvement company with operations worldwide. The company has over 3,200 employees across the globe. “We were very happy to be selected to play such a critical role in GP Strategies Corporation’s marketing efforts. We were able to turn out a first class product in a very short period of time, and that is simply a result of the talented people we have working here at 1st Team,” said Steve Golias, creative director at 1st Team Advertising.

1st Team provides customized marketing services to companies on an outsourced basis. The company delivers high-end cost-effective solutions to businesses on an on-going or as-needed basis. It specializes in fresh ideas, marketing consultation, advertising management, media buying, graphic design, video production, and social media solutions.

For additional information on this project or to contact 1st Team Advertising about a similar project call 1(800) 799-2040 or send an email to info@1stTeamLLC.com.